XPECT games is a mobile game studio based in London, focused on anime games.
The main goal with this brand was to make it more unique, fun and playful, since the target audience is for young kids and teenagers.
Graphic designer & Art director: Elianai dos Santos
CONCEPT
The main concept behind XPECT games was the XP acronym, which is usually a common word for 'experience' on games, but it is also contains a very nostalgic emoticon face, an expression of mischief, but also fun, another reason for that was to fit the logo and symbol with the anime genre which is very expressive.
The main concept behind XPECT games was the XP acronym, which is usually a common word for 'experience' on games, but it is also contains a very nostalgic emoticon face, an expression of mischief, but also fun, another reason for that was to fit the logo and symbol with the anime genre which is very expressive.
