This Logo and Brand Identity project was developed for Salty Games, a game company based in Australia’s Northern Territory, seeking to reposition its brand with a stronger and more professional presence.
The challenge was to transform the existing visual identity — which lacked a sense of trust and solidity — into something bold, modern, and aligned with its creative universe.
The concept explored the essence of the Australian saltwater crocodile as the central symbol, balancing strength and personality with a contemporary, minimalist, and versatile visual approach.
The result is a brand that combines impact and sophistication while maintaining a sense of fun appropriate to the gaming industry. The color palette was also refined, with updated green tones that enhance the brand’s visibility and recognition.
Logo Variations / Main Signature, Vertical, Wordmark, Icon and Box version
Brand Colors / Primary & Secondary Colors
Assets & Patterns / Study & Application
Additional Brand Materials / Stationery, Goods, Event Booth & Banners
Graphic designer and Art direction: Elianai Santos
Brandguide: Ronivan Machado
Motion Logo: Rogerio de Freitas
Brandguide: Ronivan Machado
Motion Logo: Rogerio de Freitas